What makes a company moral? are there certain guidlines that each company must follow in order to be considered "ethical"? A code of ethics, which is a guideline for each company to follow in order to help them make better decisions. Essies code of ethics includes many different aspects. One of their many is have a concern for the environment. The company is aware that nail polish is not something that is easily able to make environmental freindly. As many of us know, the global warming scare has become an over whelming concern the past couple of years. None of us want to harm the environment, and it is a concern that needs to be shared even more across the wolrd. Because of this, Essie came out with a color nail polish in honor of the "Go Green" movement. "Going Incognito", is a green shade of polish which is meant to be specifically for the environment. 10% of each bottle bought goes directly to the organization Our Earth, in the hopes to bettering our environment. Also, each Essie customer is encouraged to recycle the glass bottles that the polish is sold in. With these small efforts, hopefully our environment will become a safe and clean place soon enough.
