Retailing

Although Essie is sold in thousands of salons, department stores, and pharmacy's there is no actual retail store for the products other then the companies website Essie.com. Because of this i decided to go into one of my favorite stores "J Crew", and see the different aspects of the retail store. Another reason i chose J crew is because Essie colors are very often sold in the J Crew retail stores, Essie's seasonal collections match with J Crews seasonal apparel, and to compliment both the outfit as well as the polish they are modeled together, and therefore sold in the same store.

 J Crew offers the highest quality women's and men's clothing as well as children's, including cashmere, sweaters, womens dresses and shoes, mens shirts and ties, accessories, and much more. J Crew is a chain store which means it is owned and operated as a group by a single organization. J Crew is known as more of a high end store and therefore offers a high level of service. A personal shopper is available upon request, of course at a costly price; and gift wrapping, delivery, consulting, are available as well as alterations on very special occasions. Seeing as J Crew considers itself a high end store, the prices tend to be a bit higher then the average store, how ever nothing near to designer store prices. When ever a new collection is brought in to the store the prices are always near the 100 mark line for a casual sweater. However, within the next 2 moths, the prices of those items drop significantly. Upon walking into the store i find them to have a very intelligent way of greeting the customers. The security guard or a different employee stands at the store and as a customer walks in says hello how are you. I find that to be refreshing because when going into certain stores, the moment you walk in their are 5 employees bombarding you asking you if you need help. that always turns me off, so i find the simple greeting of hello to be a refreshing change. J Crew defines themselves as having classy, elegant, sophisticated clothing. Their product offering are regular items in their collection which often include cashmere sweaters, button down shirts, suit pants and jackets for both males and females, ballet flats, pearl jewelry, and pencil skirts. For their promotion strategy when ever the company advertising, it is always men and women who look classy while remaining trendy. Clean cut, ironed clothing, subtle make up, and so forth,(unless it is a swim suit line).

J crew has thousands of proper locations across the world. The company is flexible and therefore are able to have stores in various places. either having their regular stores in the average mall, or turning themselves into a factory outlet store when placed in an outlet mall. 

The atmosphere of the store reflect the kinds of clothing placed into it. The store is neat and organized, never loud music playing, the racks are not over crowded, the accessories are often displayed in glass cases, and the store always smell clean and fresh.

J Crew has many, but not to many employees around to help you with your every need, leaving each customer satisfied, and ready to come back again.