All the products in the Essie line are tangible items. these items range from a range of fabulous nail colors, to many nails care kits. The products are both business products, which the salons and retail stores buy to either sell to customers or perform manicures and pedicures. The products are also used as consumer products, where the consumer will buy it for their own personal wants. The Essie company does not have a very large product mix width, meaning they do sell a lot of nail care products but not an extremely large amount, however, the products line depth is very large. Essie's line of nail polish colors currently include over 250 colors and grows larger with each mew season. Each bottle of polish is made of glass, and has the brand Essie on it so everyone will know what company made the amazing color. some say that the bottle is boring however i believe that the bottle is simple and classy, and is not to showy, therefore the consumer can just focus on the amazing color inside the bottle. as stated in a previous post, Essie does not change its packaging or brand name from country to country, the products are standardized. The only thing that the company changes with each country is the colors in their advertisements. Essie definitely has a high amount of brand equity. Many women in the target market range, and even those not have hear of the brand and are well aware of Essie's quality, and many consumers of Essie most often always use it.
