Developing and Managing Products

The Essie products are not products that are modified often, if ever. Essie carries various types of nail care but what Essie is most famous for is their nail polish. the polish is sold in a glass bottle, with a white handle, the bottle is glass with the Essie label fused in it so nothing will get in the way of seeing the color. The polish has looked like this since the beginning of the company, and the only part of the product that is ever modified are the colors.

Essie knows just what its customers want. the newest fashionable colors, and that is just what Essie gives them. Essie gets tips on what the next seasons colors should be from many places such as magazines, internet, competitors, and research and development. Essies new summer line consists of the fabulous Braziliant, Meet me at sunset, and Super bass nova. these colors match all the styles in the magazines which is why they are doing so well. Essie continues to create more and more fascinating colors keep the consumers coming back for more.