Business Marketing

Business Marketing is a crucial part for the income of Essie. Throughout the world salons everywhere are always updating their Essie collection with the newest line of colors. Of course Essie is sold in many places where the consumer buys it for their own personal use, however salons are the main source f income for Essie.

Business to business electronic commerce is often used while purchasing Essie. consumer's can find various Essie products over the internet and order them for business or personal use. Essie uses the internet to facilitate almost all of its selling. of course many consumers buy the products from their local Duane Reade, but those buys are often what is known as "unsought products" and consumers would only buy one or possibly two colors. however, while shopping online consumer will often buy a full line of colors, usually consisting of 6 colors, at 8 dollars a bottle, giving Essie a nice profit. also, Essie uses various social networking sites to advertise their product. Essie has a Facebook page with all the latest lines, and twitter to let all its followers know what are the hottest new colors and whose wearing them. advertising through social networking is great for Essie because it is a free way to let all its fans know which products are out.